---
name: audit-for-waste-weekly
description: Use for a weekly paid media waste audit, or when asked to find low-performing placements, overlapping audiences, or budget that should move. Proposes changes with reasons and does not apply them until the human approves.
---

# Audit for waste weekly

Look once a week for placements, overlapping audiences, and budget that should move. The agent proposes changes. It does not make them silently.

## Instructions

1. **Scope the week.** Confirm the account(s), date range (default: the last 7 days), and the conversion or efficiency metric the human cares about.
2. **Inspect at least:**
   - Placements or inventory that spend with weak or no results
   - Overlapping audiences or keyword / ad-group collisions
   - Campaigns or ad sets whose budget should be reduced, reallocated, or paused
3. **Propose, don't apply.** For each finding, write a recommended change and a one-line reason (what you observed, what you would do, and the expected effect). Do not pause, edit targeting, or move budget until the human approves the specific change.
4. **Do not claim automatic budget pacing.** Recommendations can include moving budget; execution happens only after approval, through the tools the human authorizes.
5. **End with a short prioritized list** (highest waste or highest confidence first) and wait for approval.

## Optional: Synter MCP

If Synter MCP is connected, use `audit_campaign_waste` to find waste and `optimize_budget` only as a source of proposed reallocations. Present those proposals for approval. Do not treat them as already applied.